Itohowo Udofia

Itohowo Udofia

Product Lead & Senior Product Designer

EmailLinkedInDownload resume

Product Lead and designer with 5+ years of experience building and scaling digital products across fintech, AI, and SaaS. Currently co-founding and leading product at Dingpay, where I own strategy and roadmap across multiple products, driving growth to 7.4K+ users and closed key commercial partnerships. Previously led design at EDITED and managed a design team at Earna, delivering measurable impact including £5M+ in contracts renewals and upsells, significant gains in platform engagement, and early-stage funding support. Blends strong design systems expertise, AI product experience, and commercial ownership with a Computer Science background (Distinction in MSc, First Class in BSc).

Experience

Dingpay — Product Lead

January 2025 - present

Lagos, Nigeria (Remote) | Digital wallet infrastructure for Africa.

  • Co-founded Dingpay, leading end-to-end strategy, product development, design, and GTM, across all products and features.
  • Implemented multi-channel and low CAC GTM strategies to scale Dingpay to 7.4K+ users.
  • Built and launched Tickets by Dingpay, helping 35+ event organisers sell over 10.6K tickets worth over N13.9M.
  • Secured an exclusive commercial partnership with a major private university to digitize campus transport payments, processing over N2.6M across 4,400+ transactions within 2 months.
  • Negotiated integration and commercial partnerships with banking and fintech partners, optimizing wallet infrastructure to significantly reduce operating costs and boost gross revenue margins.
  • Won the Verto Startup Awards 2025 ($10K) and joined the Antler LOS3 accelerator.

EDITED — Product Designer

May 2026 - present

London, United Kingdom (Hybrid) | AI-Retail intelligence platform

  • Designed “Ask EDITED”, a conversational AI agent that lets users query competitive intelligence, pricing and promotional data in natural language.
  • Led the design of 5 core products end-to-end, from discovery through design QA and dev handoff, directly contributing to £5M+ in new contracts and upsells.
  • Led the re-platforming of EDITED Research through continuous discovery with analysts and enterprise clients, driving a 119% increase in time-on-app and 44.3% lift in platform stickiness within 60 days of launch.
  • Extended the EDITED design system by maintaining existing components and creating new ones, reducing design-to-development cycle time. Created a unified lightbox that cut related codebase maintenance time and cost by 80%.
  • Designed, prototyped and presented 3 AI feature concepts including pre-matching of unreleased products, that were accepted into the company wide roadmap.

Earna — Product Designer (Team Lead)

July 2023 - July 2024

Wilmington, United States (Remote) | Fintech solution for digital and remote workers.

  • Led a team of 3 designers, established DesignOps practices, and owned design quality across product and marketing.
  • Partnered with founders on product and growth strategy; designed investor pitch decks that contributed to Earna’s $250K pre-seed round.
  • Built Earna’s design system, interaction patterns, and usage documentation, improving design-to-development speed and consistency across platforms.
  • Led end-to-end UX design of the product across Web, iOS, and Android, supporting $500K in monthly transaction volume.

Napses Technologies — UI/UX Designer

January 2022 - May 2023

Bengaluru, India (Remote) | Software development agency.

  • Designed and shipped 3 client MVPs from discovery to dev handoff, contributing to $500K+ in client funding and $2M+ in revenue within six months of launch.
  • Owned and extended the global design system with reusable component libraries, reducing design workflow time by over 35% for a team of 120+ members.

[AI] Analytics Intelligence — UI/UX Designer

April 2021 - April 2022

Lagos, Nigeria (Hybrid) | Data analytics and AI software platform.

  • Led the redesign of 4 AI analytics product experiences (including a conversational AI agent), improving information architecture and interaction patterns to support clearer data exploration and decision-making.

Volunteer Experience

Untitled Designers — Sales & Marketing Lead

May 2026 - Present

  • Lead sales, marketing, community and sponsorship for Untitled Designers, Africa’s largest design community.
  • UDC 2026: Closed 9 sponsorship deals including Google and Canva, delivering 4,000+ attendees (in-person + online).

Multiple organisations — Product Design Mentor

2023 - Present

  • Mentored 20+ early-career designers across four programs through weekly 1:1s, coaching on project work, Figma, prototyping, portfolio development, and career transitions into tech.

AI Forge — Furnace Panel Judge & Startup Mentor

January 2025 - October 2025

  • Evaluated 34 AI startups across two cohorts on product, market potential, team, business model and scalability, providing structured feedback and acceptance recommendations.
  • Mentored 4 incubator startups on product development, go-to-market and user acquisition.

Education

Middlesex University, London — MSc. Computer Science (Distinction)

May 2023 - July 2023

Bowen University, Iwo — BSc. Computer Science (First-class)

September 2021

Certification

d.MBA, Germany — d.MBA Business Design and Strategy

October 2023

Tekedia Institute, United States — Mini-MBA, Business Admininstration and Management

September 2023

Utiva Design School, Nigeria — Product Design

December 2021

Skills

  • Design & UX: Interaction design, Information architecture, Design systems & design tokens, Component libraries, Prototyping, Accessibility (WCAG 2.1), Visual design & branding, Design QA & dev handoff, AI-assisted design

​

  • Research & Discovery: User interviews, Usability testing, Continuous discovery, Journey mapping, Personas, Behavioural analytics, Heatmap analysis, A/B testing

​

  • Product & Strategy: Product strategy & roadmapping, 0-to-1 product development, Product-market fit validation, Feature prioritisation, Stakeholder management, Agile/Scrum, AI-assisted workflows

​

  • Growth & Business Development: Go-to-market strategy, Partnership development & negotiation, Revenue modelling, Investor relations & fundraising, Market analysis, Client acquisition

​

  • Leadership & Operations: Cross-functional leadership, DesignOps, Hiring & mentorship, Design critiques, Beta testing & QA operations, Async communication

​

  • Tools: Figma (Sites, FigJam, Make, Slides), Claude (Cowork, Design), Replit, Magic Pattern, Adobe Creative Suite, Miro, Jira, Pitch, Notion, Google Workspace

Itohowo Udofia

Itohowo Udofia

Product Lead & Senior Product Designer

EmailLinkedInDownload resume

Product Lead and designer with 5+ years of experience building and scaling digital products across fintech, AI, and SaaS. Currently co-founding and leading product at Dingpay, where I own strategy and roadmap across multiple products, driving growth to 7.4K+ users and closed key commercial partnerships. Previously led design at EDITED and managed a design team at Earna, delivering measurable impact including £5M+ in contracts renewals and upsells, significant gains in platform engagement, and early-stage funding support. Blends strong design systems expertise, AI product experience, and commercial ownership with a Computer Science background (Distinction in MSc, First Class in BSc).

Experience

Dingpay — Product Lead

January 2025 - present

Lagos, Nigeria (Remote) | Digital wallet infrastructure for Africa.

  • Co-founded Dingpay, leading end-to-end strategy, product development, design, and GTM, across all products and features.
  • Implemented multi-channel and low CAC GTM strategies to scale Dingpay to 7.4K+ users.
  • Built and launched Tickets by Dingpay, helping 35+ event organisers sell over 10.6K tickets worth over N13.9M.
  • Secured an exclusive commercial partnership with a major private university to digitize campus transport payments, processing over N2.6M across 4,400+ transactions within 2 months.
  • Negotiated integration and commercial partnerships with banking and fintech partners, optimizing wallet infrastructure to significantly reduce operating costs and boost gross revenue margins.
  • Won the Verto Startup Awards 2025 ($10K) and joined the Antler LOS3 accelerator.

EDITED — Product Designer

July 2024 - October 2025

London, United Kingdom (Hybrid) | AI-Retail intelligence platform

  • Designed “Ask EDITED”, a conversational AI agent that lets users query competitive intelligence, pricing and promotional data in natural language.
  • Led the design of 5 core products end-to-end, from discovery through design QA and dev handoff, directly contributing to £5M+ in new contracts and upsells.
  • Led the re-platforming of EDITED Research through continuous discovery with analysts and enterprise clients, driving a 119% increase in time-on-app and 44.3% lift in platform stickiness within 60 days of launch.
  • Extended the EDITED design system by maintaining existing components and creating new ones, reducing design-to-development cycle time. Created a unified lightbox that cut related codebase maintenance time and cost by 80%.
  • Designed, prototyped and presented 3 AI feature concepts including pre-matching of unreleased products, that were accepted into the company wide roadmap.

Earna — Product Designer (Team Lead)

July 2023 - July 2024

Wilmington, United States (Remote) | Fintech solution for digital and remote workers.

  • Led a team of 3 designers, established DesignOps practices, and owned design quality across product and marketing.
  • Partnered with founders on product and growth strategy; designed investor pitch decks that contributed to Earna’s $250K pre-seed round.
  • Built Earna’s design system, interaction patterns, and usage documentation, improving design-to-development speed and consistency across platforms.
  • Led end-to-end UX design of the product across Web, iOS, and Android, supporting $500K in monthly transaction volume.

Napses Technologies — UI/UX Designer

January 2022 - May 2023

Bengaluru, India (Remote) | Software development agency.

  • Designed and shipped 3 client MVPs from discovery to dev handoff, contributing to $500K+ in client funding and $2M+ in revenue within six months of launch.
  • Owned and extended the global design system with reusable component libraries, reducing design workflow time by over 35% for a team of 120+ members.

[AI] Analytics Intelligence — UI/UX Designer

April 2021 - April 2022

Lagos, Nigeria (Hybrid) | Data analytics and AI software platform.

  • Led the redesign of 4 AI analytics product experiences (including a conversational AI agent), improving information architecture and interaction patterns to support clearer data exploration and decision-making.

Volunteer Experience

EDITED — Product Designer

May 2026 - Present

  • Lead sales, marketing, community and sponsorship for Untitled Designers, Africa’s largest design community.
  • UDC 2026: Closed 9 sponsorship deals including Google and Canva, delivering 4,000+ attendees (in-person + online).

Multiple organisations — Product Design Mentor

2023 - Present

  • Mentored 20+ early-career designers across four programs through weekly 1:1s, coaching on project work, Figma, prototyping, portfolio development, and career transitions into tech.

AI Forge — Furnace Panel Judge & Startup Mentor

January 2025 - October 2025

  • Evaluated 34 AI startups across two cohorts on product, market potential, team, business model and scalability, providing structured feedback and acceptance recommendations.
  • Mentored 4 incubator startups on product development, go-to-market and user acquisition.

Education

Middlesex University, London — MSc. Computer Science (Distinction)

May 2023 - July 2023

Bowen University, Iwo — BSc. Computer Science (First-class)

September 2021

Certification

d.MBA, Germany — d.MBA Business Design and Strategy

October 2023

Tekedia Institute, United States — Mini-MBA, Business Admininstration and Management

September 2023

Utiva Design School, Nigeria — Product Design

December 2021

Skills

  • Design & UX: Interaction design, Information architecture, Design systems & design tokens, Component libraries, Prototyping, Accessibility (WCAG 2.1), Visual design & branding, Design QA & dev handoff, AI-assisted design

​

  • Research & Discovery: User interviews, Usability testing, Continuous discovery, Journey mapping, Personas, Behavioural analytics, Heatmap analysis, A/B testing

​

  • Product & Strategy: Product strategy & roadmapping, 0-to-1 product development, Product-market fit validation, Feature prioritisation, Stakeholder management, Agile/Scrum, AI-assisted workflows

​

  • Growth & Business Development: Go-to-market strategy, Partnership development & negotiation, Revenue modelling, Investor relations & fundraising, Market analysis, Client acquisition

​

  • Leadership & Operations: Cross-functional leadership, DesignOps, Hiring & mentorship, Design critiques, Beta testing & QA operations, Async communication

​

  • Tools: Figma (Sites, FigJam, Make, Slides), Claude (Cowork, Design), Replit, Magic Pattern, Adobe Creative Suite, Miro, Jira, Pitch, Notion, Google Workspace

Itohowo Udofia

Resume

EDITED

Overview

Research

Lightbox component

Pricing opportunities

Product matching

OTHER PROJECTS

Ahead app

Ohhhmhhh

Masobe books

Itohowo Udofia

Product Lead & Senior Product Designer

EmailLinkedInDownload resume

Product Lead and designer with 5+ years of experience building and scaling digital products across fintech, AI, and SaaS. Currently co-founding and leading product at Dingpay, where I own strategy and roadmap across multiple products, driving growth to 7.4K+ users and closed key commercial partnerships. Previously led design at EDITED and managed a design team at Earna, delivering measurable impact including £5M+ in contracts renewals and upsells, significant gains in platform engagement, and early-stage funding support. Blends strong design systems expertise, AI product experience, and commercial ownership with a Computer Science background (Distinction in MSc, First Class in BSc).

Experience

Dingpay — Product Lead

January 2025 - present

Lagos, Nigeria (Remote) | Digital wallet infrastructure for Africa.

  • Co-founded Dingpay, leading end-to-end strategy, product development, design, and GTM, across all products and features.
  • Implemented multi-channel and low CAC GTM strategies to scale Dingpay to 7.4K+ users.
  • Built and launched Tickets by Dingpay, helping 35+ event organisers sell over 10.6K tickets worth over N13.9M.
  • Secured an exclusive commercial partnership with a major private university to digitize campus transport payments, processing over N2.6M across 4,400+ transactions within 2 months.
  • Negotiated integration and commercial partnerships with banking and fintech partners, optimizing wallet infrastructure to significantly reduce operating costs and boost gross revenue margins.
  • Won the Verto Startup Awards 2025 ($10K) and joined the Antler LOS3 accelerator.

EDITED — Product Designer

July 2024 - October 2025

London, United Kingdom (Hybrid) | AI-Retail intelligence platform

  • Designed “Ask EDITED”, a conversational AI agent that lets users query competitive intelligence, pricing and promotional data in natural language.
  • Led the design of 5 core products end-to-end, from discovery through design QA and dev handoff, directly contributing to £5M+ in new contracts and upsells.
  • Led the re-platforming of EDITED Research through continuous discovery with analysts and enterprise clients, driving a 119% increase in time-on-app and 44.3% lift in platform stickiness within 60 days of launch.
  • Extended the EDITED design system by maintaining existing components and creating new ones, reducing design-to-development cycle time. Created a unified lightbox that cut related codebase maintenance time and cost by 80%.
  • Designed, prototyped and presented 3 AI feature concepts including pre-matching of unreleased products, that were accepted into the company wide roadmap.

Earna — Product Designer (Team Lead)

July 2023 - July 2024

Wilmington, United States (Remote) | Fintech solution for digital and remote workers.

  • Led a team of 3 designers, established DesignOps practices, and owned design quality across product and marketing.
  • Partnered with founders on product and growth strategy; designed investor pitch decks that contributed to Earna’s $250K pre-seed round.
  • Built Earna’s design system, interaction patterns, and usage documentation, improving design-to-development speed and consistency across platforms.
  • Led end-to-end UX design of the product across Web, iOS, and Android, supporting $500K in monthly transaction volume.

Napses Technologies — UI/UX Designer

January 2022 - May 2023

Bengaluru, India (Remote) | Software development agency.

  • Designed and shipped 3 client MVPs from discovery to dev handoff, contributing to $500K+ in client funding and $2M+ in revenue within six months of launch.
  • Owned and extended the global design system with reusable component libraries, reducing design workflow time by over 35% for a team of 120+ members.

[AI] Analytics Intelligence — UI/UX Designer

April 2021 - April 2022

Lagos, Nigeria (Hybrid) | Data analytics and AI software platform.

  • Led the redesign of 4 AI analytics product experiences (including a conversational AI agent), improving information architecture and interaction patterns to support clearer data exploration and decision-making.

Volunteer Experience

Untitled Designers — Sales & Marketing Lead

May 2026 - Present

  • Lead sales, marketing, community and sponsorship for Untitled Designers, Africa’s largest design community.
  • UDC 2026: Closed 9 sponsorship deals including Google and Canva, delivering 4,000+ attendees (in-person + online).

Multiple organisations — Product Design Mentor

2023 - Present

  • Mentored 20+ early-career designers across four programs through weekly 1:1s, coaching on project work, Figma, prototyping, portfolio development, and career transitions into tech.

AI Forge — Furnace Panel Judge & Startup Mentor

January 2025 - October 2025

  • Evaluated 34 AI startups across two cohorts on product, market potential, team, business model and scalability, providing structured feedback and acceptance recommendations.
  • Mentored 4 incubator startups on product development, go-to-market and user acquisition.

Education

Middlesex University, London — MSc. Computer Science (Distinction)

October 2023

Bowen University, Iwo — BSc. Computer Science (First-class)

September 2021

Certification

d.MBA, Germany — d.MBA Business Design and Strategy

October 2023

Tekedia Institute, United States — Mini-MBA, Business Administration and Management

September 2023

Utiva Design School, Nigeria — Product Design

December 2021

Skills

  • Design & UX: Interaction design, Information architecture, Design systems & design tokens, Component libraries, Prototyping, Accessibility (WCAG 2.1), Visual design & branding, Design QA & dev handoff, AI-assisted design

​

  • Research & Discovery: User interviews, Usability testing, Continuous discovery, Journey mapping, Personas, Behavioural analytics, Heatmap analysis, A/B testing

​

  • Product & Strategy: Product strategy & roadmapping, 0-to-1 product development, Product-market fit validation, Feature prioritisation, Stakeholder management, Agile/Scrum, AI-assisted workflows

​

  • Growth & Business Development: Go-to-market strategy, Partnership development & negotiation, Revenue modelling, Investor relations & fundraising, Market analysis, Client acquisition

​

  • Leadership & Operations: Cross-functional leadership, DesignOps, Hiring & mentorship, Design critiques, Beta testing & QA operations, Async communication

​

  • Tools: Figma (Sites, FigJam, Make, Slides), Claude (Cowork, Design), Replit, Magic Pattern, Adobe Creative Suite, Miro, Jira, Pitch, Notion, Google Workspace