EDITED
July 2024 - October 2025 | London (Hybrid)
EDITED is the world's leading AI-powered retail intelligence platform, helping fashion and lifestyle brands make smarter, data-driven decisions across assortment, pricing, and promotion.
When EDITED launched myEDITED, its next-generation intelligence platform, adoption stalled. Most users stayed on the legacy application because many of the features they relied on hadn't moved yet. As one of only two product designers at the company, a significant part of my role was closing that gap: re-platforming legacy features, designing net-new capabilities, and making myEDITED the place users actually wanted to work.
I owned projects end-to-end, from discovery and research through to delivery, working across Product, Engineering, Sales, and Customer Success team.
“Itohowo is a unique and difficult talent to find — he is clearly on the forefront of AI design and how to incorporate AI into software-as-a-service analytics application experiences — his work is shaping billions of pounds of UK retailing and has directly contributed to EDITED's growing revenue and customer satisfaction.”
Brian Tomz, Chief Product Officer
Here are some of the projects I worked on while at EDITED.
Research
Research provides data-backed retail analysis, trend insights, and runway coverage created by EDITED’s in-house industry analysts using live data from the platform.
Lightbox component
Lightbox component that works across every feature on the platform.
Pricing opportunities
Pricing opportunities are powered by EDITED's AI to automatically identify groups of products that might benefit from a price increase or decrease.
Product matching
Product Matching enables retailers to identify exact and similar product matches across a predefined custom product set.
EDITED
July 2024 - October 2025 | London (Hybrid)
EDITED is the world's leading AI-powered retail intelligence platform, helping fashion and lifestyle brands make smarter, data-driven decisions across assortment, pricing, and promotion.
When EDITED launched myEDITED, its next-generation intelligence platform, adoption stalled. Most users stayed on the legacy application because many of the features they relied on hadn't moved yet. As one of only two product designers at the company, a significant part of my role was closing that gap: re-platforming legacy features, designing net-new capabilities, and making myEDITED the place users actually wanted to work.
I owned projects end-to-end, from discovery and research through to delivery, working across Product, Engineering, Sales, and Customer Success team.
“Itohowo is a unique and difficult talent to find — he is clearly on the forefront of AI design and how to incorporate AI into software-as-a-service analytics application experiences — his work is shaping billions of pounds of UK retailing and has directly contributed to EDITED's growing revenue and customer satisfaction.”
Brian Tomz, Chief Product Officer
Here are some of the projects I worked on while at EDITED.
Research
Research provides data-backed retail analysis, trend insights, and runway coverage created by EDITED’s in-house industry analysts using live data from the platform.
Lightbox component
Lightbox component that works across every feature on the platform.
Pricing opportunities
Pricing opportunities are powered by EDITED's AI to automatically identify groups of products that might benefit from a price increase or decrease.
Product matching
Product Matching enables retailers to identify exact and similar product matches across a predefined custom product set.
EDITED
July 2024 - October 2025 | London (Hybrid)
EDITED is the world's leading AI-powered retail intelligence platform, helping fashion and lifestyle brands make smarter, data-driven decisions across assortment, pricing, and promotion.
When EDITED launched myEDITED, its next-generation intelligence platform, adoption stalled. Most users stayed on the legacy application because many of the features they relied on hadn't moved yet. As one of only two product designers at the company, a significant part of my role was closing that gap: re-platforming legacy features, designing net-new capabilities, and making myEDITED the place users actually wanted to work.
I owned projects end-to-end, from discovery and research through to delivery, working across Product, Engineering, Sales, and Customer Success team.
“Itohowo is a unique and difficult talent to find — he is clearly on the forefront of AI design and how to incorporate AI into software-as-a-service analytics application experiences — his work is shaping billions of pounds of UK retailing and has directly contributed to EDITED's growing revenue and customer satisfaction.”
Brian Tomz, Chief Product Officer
Here are some of the projects I worked on while at EDITED.
Research
Research provides data-backed retail analysis, trend insights, and runway coverage created by EDITED’s in-house industry analysts using live data from the platform.
Lightbox component
Lightbox component that works across every feature on the platform.
Pricing opportunities
Pricing opportunities are powered by EDITED's AI to automatically identify groups of products that might benefit from a price increase or decrease.
Product matching
Product Matching enables retailers to identify exact and similar product matches across a predefined custom product set.