Ohhhmhhh is a German lifestyle blog magazine covering everything from feminism and sustainability to recipes, travel, and interior design. The existing site had real usability issues: confusing navigation, inconsistent layouts, and a typography system with too many fonts and sizes pulling attention in every direction.

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I redesigned the entire web experience, stripping it back to a clean black, white, and cream foundation anchored by just two typefaces and consistent page structure throughout, letting the brand's rich image collages do the visual heavy lifting. The result was a measurable improvement across the board: lower drop-off, higher conversion, and stronger article engagement.