Masobe Books is a Nigerian publisher on a mission to put African literature in more hands. Historically, Masobe had always sold physical books, but soon realised that its readers now lived on their phones and had a preference for ebooks. In 2024, Masobe decided to meet them on mobile.

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I designed the Masobe app end to end, giving readers multiple ways to get a book. They could rent it, buy the eBook, or order a physical copy. The reading experience itself was designed to feel personal. Readers can adjust font type, size, and theme, switch to audio version, and bookmark or comment on specific texts. I also designed a streak feature to help readers keep the habit going. Since launching in May 2026, the app has crossed 5K+ downloads on Google Play alone, with more coming in through the App Store.